Jakarta, Tuesday (5/11). Aerowisata achieved 2 awards in the BUMN Branding & Marketing Award 2019 held at Ritz Carlton Hotel, Jakarta. Those awards are “The Best Digital Branding” in the category of BUMN SUBSIDIARY CORPORATE BRANDING that was received by Mr I Dewa Gede Mahayana. The second award received is “ The Best Creative Marketing Initiative CMO” won by Mr I Wayan Supatrayasa, the Director of PT GIH Indonesia.
This achievement is an honour to every Aerowisata Group employee as a result of strategy and corporate branding efforts including branding through website modernisation, social and digital media optimization that has been done intensively through all Aerowisata’s line of business.
There are 92 companies participated in this year event from State Owned Companies and its subsidiaries. Every company has passed through the judgement process, such as filling out the questionnaire, presentation and interview in front of judges.
According to the chairman of the jury, Prof. Rhenald Kasali, branding power in Industry 4.0 era boosts up competition not only in national scale, but also in global. Digital marketing has made State Owned Enterprises able to compete beyond limits and have global mindset quality
BUMN Branding & Marketing Award 2019 organised by BUMN Track in cooperation with Arrbey Consulting with the theme “Beyond Innovation”. The event, which has entered it’s 7 year, aims to present appreciation to top performing companies that also compete in global market through branding and marketing innovations.